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2025-12-02 10:17:34 -

Channel Mix Mastery: Advertising Efficiency and Bed-in-a-Box Growth

Mattress retail today is a test of trust: shoppers encounter slick visuals, overlapping specs, and constant discounts, but they convert when information is plain and promises are honored. The clearest differentiators are meaningful spec transparency, sensible trial policies, and post-purchase support. Brands that publish foam densities, coil gauge ranges, and layer-by-layer schematics give...

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