Digital innovation is reshaping the landscape of the luxury goods market by revolutionizing the consumer shopping journey and brand engagement. Increasing smartphone penetration, social media influence, and immersive technologies such as augmented reality create new experiences that redefine luxury consumption. Buyers expect seamless integration across online and offline channels, with...
In the distribution landscape, luxury retail Germany is instrumental in shaping consumer access and brand prestige within the Germany Luxury Goods Market. This sector encompasses high-end boutiques, flagship stores, department stores, and evolving digital storefronts.
Retail innovation includes immersive store...
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